Investment bank Greenhill & Co. Inc. (NYSE: GHL) is buying pension fund adviser Cogent Partners LP for up to about $98 million.

Cogent, headquartered in Dallas, also provides financial advice to endowments and other institutional investors on the secondary market for alternative assets. The firm advises on sales of interests in private equity funds, restructuring, financing and valuation. Cogent's 2014 revenues were about $45.8 million, the company says.

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