Meritech Capital Partners, Greylock Israel and Huntsman Gay Global Capital have made a $30 million minority investment in HybrisSoftware.

Hybris, headquartered in Munich, is a technology company that created commerce software for businesses to track data and manage orders. The service includes search, merchandising, and web content management.

The company expects to expand in emerging markets after the investment. News of the deal comes amid reports that the company is planning to go public in mid-2013.

Private Equity firm Hunstman has been Hybris’ largest investor since 2011. The firm owns a majority stake in the company, according to Hunstman managing director and co-founder Rich Lawson. Huntsman merged its portfolio company iCongo Inc., a software developer based in Montreal, with Hybris in 2011, Lawson says.

Both Meritech and Greylock are new investors.

Meritech is a late-stage venture capital firm that focuses on tech companies. The company has invested in Zipcar Inc. (Nasdaq: ZIP), SalesForce, Lynda.com and Facebook Inc. (Nasdaq: FB).

Greylock is a private equity firm that focuses on investments in Israel and Europe. The company has invested in LinkedIn (NYSE: LNKD), Groupon Inc. (Nasdaq: GRPN), Facebook, Airbnb and Zipcar. The firm closed a $160 million fund in May 2011. 

For more on Huntsman's strategy, see "Private Equity Perspective: New Role in Roll-Ups."

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