HIG Capital has completed a deal with Societe BIC to acquire BIG Graphic North America and its affiliated sourcing operations in Hong Kong, China. The deal marks as the third investment in the promotional products market for HIG Capital.

Founded in 1969, BIC is one of the largest suppliers of promotional products focused on producing customizable writing tools such as pens and pencils, hard goods, and calendars. The Clearwater, Florida-based target has three manufacturing facilities across the U.S. BIC has reported sales of over $300 million.

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