Middle-market private equity firm HGGC has invested in Integrity Marketing Group LLC, an independent distributor of life and health insurance for seniors. HGGC and Integrity are also acquiring Premier Companies Inc., an insurance marketing organization.

Terms of the two deals were not disclosed, but Integrity’s owners will retain a significant stake in their company and Premier’s owners will reinvest a significant portion of their proceeds alongside HGGC and Integrity, HGGC reports. Integrity develops and distributes life and health insurance products, partnering with insurance carriers, and markets the insurance through a distribution network that includes other large insurance agencies. Collectively, Integrity and the agencies in the network serve more than 100,000 independent agents. Integrity’s leaders plan to continue to grow the business organically and through acquisitions.

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