Private equity firm HGGC is once again showing how tech savvy it can be. The Mergers & Acquisitions' 2014 Private Equity Firm of the Year winner is set to buy Selligent, a European automated marketing software shop. 

Terms of the deal remain undisclosed. Selligent, based in Belgium, services some 450 brands, including General Motors (NYSE: GM), IKEA and Samsung Electronics. Its U.S. office is located in Boston. 

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