Helen of Troy Ltd. is buying nutritional supplement group Healthy Directions LLC for $195 million.
Healthy Directions, headquartered in Bethesda, Maryland, provides vitamins, minerals and supplements. The company is being sold by funds controlled by American Securities LLC and ACI Capital Co. LLC.
The deal allows Helen of Troy to enter the vitamins and supplements category. The El Paso, Texas-based company focuses on consumer products, and owns the Oxo, Honeywell, Pur, Braun, Vicks and Stinger brands.
J.P. Morgan Securities LLC acted as Helen of Troy’s financial adviser on the deal, while Baker & McKenzie LLP provided legal advice. JPMorgan Chase Bank NA and Bank of America NA committed financing. William Hood, Susan Roddy, Justin Abelow and Alex Meyerguz of Houlihan Lokey were financial advisers to Healthy Directions, and Kaye Scholer LLP acted as legal counsel.
Other supplement deals include Argos Soditic’s purchase of Natural Distribution Group and Post Holdings Inc.’s (NYSE: POST) purchase of Premier Nutrition Corp. for $180 million.