Family-owned spirits supplier Heaven Hill Brands is purchasing Deep Eddy Vodka for undisclosed terms from co-founders Clayton Christopher, who started Sweet Leaf Tea, and Chad Auler.

Austin, Texas-based Deep Eddy, founded in 2010, produces more than 500,000 cases of Vodka a day that come in various flavors. The acquisition includes the target’s Eliza Spring LLC distillery.

Bardstown, Kentucky-based Haven Hill is known for making Evan Williams Bourbon, Burnett’s Vodkas and Gins along with Admiral Nelson's and Blackheart Rums.

Perella Weinberg Partners LLP is Heaven Hill Brands' financial adviser and UBS Securities LLC is advising the seller. Wyatt Tarrant & Combs LLP is representing Heaven Hill Brands and Paul, Weiss, Rifkind, Wharton & Garrison LLP along Kastner Huggins Reddien Gravelle LLP are representing the seller.

Other deals in the spirits industry include Deutsch Family Wine & Spirits buying Redemption Whiskey and Suntory Holdings Ltd,’s $16 billion deal for Beam Inc.

Read more about M&A trends in the spirits sector.

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.