Operational issues demand a lot of attention in a merger, but the ultimate game changer can actually be the brand. Used not just for marketing but as a touchstone for setting the integration agenda, it can be the key to uniting stakeholders and accelerating success.

In a merger, CEOs and leadership teams are confronted with countless decisions and challenges. The checklist overflows with operational issues pertaining to cost rationalization and integration of finance, tax, HR and IT functions.

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