Goodbaby International Holdings Ltd. is buying Evenflo from Weston Presidio.

Evenflo, headquartered in Ravenna Ohio, develops children’s products under the Evenflo, Exersaucer and Snugli brands. Products include car seats, travel systems, safety gates, high chairs, stationary activity centers, infant carriers and doorway jumpers.

Hong Kong-based Goodbaby designs, researches and develops baby products, including strollers, cribs and walkers. The company plans to increase Evenflo’s product portfolio. The target will operate as a subsidiary of Goodbaby. Terms of the deal were not disclosed.

Weston Presidio, a Boston-based private equity firm, invests in lower middle-market companies. The firm’s other investments include Too Faced, a makeup company, Flynn Restaurant Group, a restaurant owner, and Azul Brazilian Airlines.

Ropes & Gray advised Weston Presidio on the transaction.

Other recent baby products deals include Swander Pace Capital’s investment in Aden + Anais in January, and the Riverside Co.’s purchase of NJoy Baby SL in October.

 

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.