General Electric Co. is reviving efforts to sell the century-old home appliance unit that made the company a household name and is responsible for many of life’s modern conveniences, people familiar with the matter said.

GE is talking with potential acquirers about a sale of the division behind the invention of the electric toaster in 1905 after an attempt six years ago failed, the people said. It may fetch $1.5 billion to $2.5 billion, the people said.

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