In the highly competitive video game sector, Amazon.com Inc. (Nasdaq: AMZN) is hoping to leave its mark now that it owns gaming studio Double Helix Games LLC.
The Double Helix transaction comes at a time when many gaming companies are retooling and wielding M&A as a way to stay ahead of competition. For example, Zynga Inc. (Nasdaq: ZNGA), known for its “FarmVille” and casino-style games, recently agreed to buy U.K.-based NaturalMotion Ltd. for $391 million in cash. In November, Apple Inc. (Nasdaq: AAPL) agreed to buy Israeli 3D sensor market leader Primesense for $360 million as a way to make inroads to the gaming sector, specifically for its Apple TV product. Primesense is best known as the technology behind Microsoft’s popular Kinect motion sensing device that has contributed to the success of the Xbox.