Changes in consumer behavior are fueling growth in digital media and e-commerce, reported dealmakers at ACG New York’s Third Annual Digital Media & Technology M&A Conference on March 21. Among the trends explored at the conference were the proliferation of mobile devices, including smartphones and tablets, and the unprecedented power of the individual consumer.

“This sector of the overall middle market for M&A continues to see constant and exciting innovation in products, content, and programming,” said Tanya Marvin-Horowitz, managing director, Allegiance Capital Corporation, and event chair. “This translates into an exciting but sometimes unpredictable mergers and acquisitions environment with unique deal structures and company valuation metrics.”

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