EdPlus Holdings has acquired college review website Unigo for an undisclosed amount.

Competing with traditional publishers in the space, such as U.S. News & World Report, Unigo features content created by college students themselves. The Unigo website has crowd-sourced more than 250,000 college reviews, photos and videos from current students to show what different college campuses are like. The site attracted more than 14 million unique visitors in 2013.

Headquartered in New York, Unigo received early backing by angel investors, followed by a $1.6 million investment from McGraw Hill and more than $100,000 from the Gates Foundation.

EdPlus already owns several education web properties, including ScholarshipExperts.com and Plus-U.com. Those two websites will be consolidated into Unigo. EdPlus is backed by Aequitas Capital, a Lake Oswego, Oregon-based alternative asset manager.

For more on crowd-sourced review transactions, see "The Buyside: Going Local Underscores Angie's List Deal."


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