Deluxe Corp. (NYSE: DLX) has purchased First Manhattan Consulting Group LLC (FMCG Direct), an analytics-based marketing services firm, for approximately $200 million. The deal will help Deluxe's clients to acquire, cross-sell and retain consumer, small business and commercial relationships.
FMCG Direct, based in New York, offers data-driven marketing campaigns and consulting services for clients in the financial services industry. The firm uses the Experience Audience IQ technology and segmentation to provide direct digital marketing campaigns geared for small businesses and consumers. FMCG Direct’s consulting services include: corporate strategy, organization design, merger integration, marketing effective assessments, product design and pricing, customer relationship management and e-commerce strategy. FMCG Direct benefits from higher revenues occurring later in the year due to increased seasonal marketing campaigns from financial service businesses.