Delivery.com LLC, an online services provider, is buying Brinkmat LLC, which provides free laundry pick-up and delivery. Terms of the deal were not disclosed.
Brinkmat, through Brinkmat.com, provides New Yorkers with free local services for laundry, dry cleaning and tailoring.
Delivery.com already provides delivery services for food and beverages from local restaurants, grocers and liquor stores. The deal will allow them to expand their services to include laundry.
Initially, Brinkmat will continue operating as a separate website, but will eventually be integrated into Delivery.com.
M&A activity in online business that serve local customers is being driven by an attempt to attract local advisertisers that previously advertised in local newspapers.