Delivery.com LLC, an online services provider, is buying Brinkmat LLC, which provides free laundry pick-up and delivery. Terms of the deal were not disclosed.

Brinkmat, through Brinkmat.com, provides New Yorkers with free local services for laundry, dry cleaning and tailoring.

Delivery.com already provides delivery services for food and beverages from local restaurants, grocers and liquor stores. The deal will allow them to expand their services to include laundry.

Initially, Brinkmat will continue operating as a separate website, but will eventually be integrated into Delivery.com. 

Similar M&A activity has been seen among online food delivery companies. In May, food delivery services Seamless and GrubHub merged, and in October 2011, Seamless bought MenuPages.

M&A activity in online business that serve local customers is being driven by an attempt to attract local advisertisers that previously advertised in local newspapers.

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.