Middle-market M&A professionals may attend conferences to network and find leads on new deals, but Twitter Inc. and LinkedIn Corp. (NYSE: LNKD) can also provide some of that action, experts said at a panel on social media at ACG Philadelphia’s M&A East conference. For more on social media, watch our video with Watermill Group's Emily Lord, below.

The panelists; Kristy Delmuto, director of marketing for private equity firm LLR Partners; Harleen Chillon, vice president of Ennovance Capital, a chemicals-focused private equity firm; Michael Idinopulos, the chief marketing officer of PeopleLinx, which helps people use social media; and Karin Kovacic, vice president of Alcentra; provided advice for dealmakers looking to start using, or advance their social media use.

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