American corporations and private equity firms are increasingly casting wide geographic nets in their searches for targets to buy and back, and Europe is proving a particularly fertile breeding ground.
Consider Reima Oy, a children’s wear brand founded in 1944 in Vantaa, Finland. The company has long been known in Northern Europe for high-quality outdoor clothing, which it sells under brands including Reima, Lassie and Tutta. But the company wanted to expand into other regions of the world. Enter the Riverside Co., which bought the clothing maker from Finnish PE firm Vaaka Partners and the management team in 2011.