Datacolor AG has acquired Media Logic SNC, a software provider for the paint market.

Reggio Emilia, Italy-based Media Logic provides customized software, Ymity, which helps manage the color process, including measuring and mixing color. The company also develops PaintLook Touch, a smartphone application that lets users simulate color choices for their homes.

Datacolor, headquartered in Lawrenceville, New Jersey, provides software, instruments and services to assure accurate color for materials, products and images.

Other recent paint-related acquisitions include PPG Industries' (NYSE: PPG) purchases of Masterwork and Homax Group Inc., and Ace Hardware Corp.'s acquisition of Emery-Waterhouse.



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