There’s a gold rush going on today in the natural foods and beverage industry as large strategic investors and private equity snap up companies selling branded, organic, all-natural, non-GMO, sustainable products, sending prices to “nose bleed” levels.

The latest blockbuster deal in the natural foods space is Danone's $10.4 billion acquisition of WhiteWave Foods, which makes Silk soy and almond milks. The valuation of WhiteWave, at about 3 times the last twelve month’s revenue and 27 times last twelve month’s Ebitda (earnings before interest, taxes, depreciation and amortization), demonstrates the very healthy valuations in the sector.

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