Newell sheds K2, as consumer conglomerates streamline
Newell Brands Inc. (NYSE: NWL) has agreed to sells its winter sports unit to Kohlberg & Co. for $240 million. The transaction is part of Newell's strategy to sell 10 percent of its portfolio so it can focus on fast-growing business lines.
The target includes the Völkl, K2, Marker, Dalbello, Madshus, Line, Full Tilt, Atlas, Tubbs, Ride and BCA brands., that sells skiis, snowboards and boots. The business generated about $330 million in sales in 2016 and an adjusted Ebitda of around $25 million. Goldman Sachs & Co. (NYSE: GS) is advising Newell on the transaction. Newell has also agreed to sell its Zoot and Squadra brands, along with the European Teutonia baby stroller business to undisclosed buyers in separate deals.
Newell has been busy buying and selling as part of its Growth Game Plan strategy in order to focus on core businesses. The company completed the sale of the Rubbermaid consumer storage business to United Solutions. Hoboken, New Jersey-based Newell also completed the $100 million acquisition of candle producer Smith Mountain Industries and sold Irwin tools to Stanley Black & Decker Inc.(NYSE: SWK) for $1.95 billion.
Newell launched the Growth Game Plan in 2012 to create a “larger, faster growing, more global and more profitable company." For example, in 2015, Elmer’s was added to the writing division, which houses the Sharpie brand. In 2016, the company completed the $15 billion purchase of Yankee Candle owner Jarden. Newell won Mergers & Acquisitions’ 2015 M&A Mid-Market Award for Strategic Buyer of the Year.
Several consumer companies have been reshuffling their portfolios through M&A in an effort to boost profitability. ConAgra Brands Inc. (NYSE: CAG) sold JM Swank and Spicetec; Church & Dwight Co. (NYSE: CHD) sold the Cameo copper and brass cleaner, Snobol toilet bowl cleaner and the Parsons’ ammonia brands to Brillo owner Armaly Brands; and Prestige Brands Holdings Inc. (NYSE: PBH) divested the Fiber Choice, New Skin and PediaCare brands.