Clearlake Capital Group has launched Better for You Holdings, a portfolio company that will invest in food, health and wellness. The PE firm will co-invest on some transactions with food-industry veterans Jason Cohen and Leigh Feuerstein of Halen Brands, a recently formed investment company that focuses on high-growth segments of the food products industry.

Halen’s Cohen has co-created and sold five food brands—Mamma Says Biscotti, Sensible Portions Veggie Straws, Rickland Orchards Greek Yogurt Snacks, Dippin’ Chips and Mrs. Thinster’s Cookie Thins—within the specialty and better-for-you spaces. Both Cohen and Feuerstein served as investors and partners of popcorn manufacturer SkinnyPop, whose parent company Amplify Snack Brands, Inc. (NYSE: BETR) completed an initial public offering in 2015. 

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