Private equity firm Clarion Capital Partners LLC has closed a deal for Sqad Inc.

Sqad provides television, radio and digital advertising cost analysis. The investment should allow the company to focus on additional data-driven product development. Terms of the deal were not disclosed.

Clarion, headquartered in New York, invests in consumer products, specialty retail, media, business services, health care services and specialty financial services companies. The firm’s investments include Ametros Financial Corp., Lenox and Reliant Healthcare Professionals Inc. In July, Clarion bought A.T. Cross Co.’s (Nasdaq: ATX) cross accessory division for $60 million. 

Abacus Finance Group LLC served as administrative agent and sole lead arranger for the senior secured credit facilities to support the deal. BB&T Capital Partners and Stellus Capital Management provided a subordinated note.

Dow Lohnes PLLC and Mintz Levin Cohn Ferris Glovsky and Popeo PC provided legal counsel on the deal. 


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