The Carlyle Group LP (Nasdaq: CG) has acquired consumer data provider Claritas from Nielsen (NYSE: NLSN). The PE firm partnered with the Indian Hill Group on the transaction. Financial terms were not disclosed.

New York-based Claritas, founded in 1961, provides consumer data and demographics, including where people work, live and shop, to help businesses better directly market to those clients. The target is known for its Prizm product. Nielsen acquired Claritas in 2009.

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.