Camping World Holdings Inc. (NYSE: CWH) has purchased TheHouse.com, an online retailer of bikes, snowboards and outdoor sporting gear. Financial terms of the deal were not disclosed.

TheHouse.com, based in St. Paul, Minnesota, is an e-commerce site that sales a variety of outdoor equipment and gear. The site features branded bikes, sailboards, skateboards, wakeboards, snowboards, footwear, sunglasses, bags and more. The deal allows Camping World to build on its recreational vehicle retail locations, e-commerce growth, and new product offerings.

Camping World, based in Bowling Green, Kentucky, is a manufacturer of RVs and associated parts. The buyer also services RVs from its network of retail locations. TheHouse.com deal comes on the heels of Camping World’s acquisition of Gander Mountain, an online retail store in the hunting and camping markets, and watersports equipment provider Overton's. Camping World and TheHouse.com will remain two separate and distinct brands. The buyer will focus on the outdoor camping and RV industry, while TheHouse.com will focus on the active outdoor lifestyle.

Recent outdoors-related deals include: Kohlberg & Co.'s purchase of Newell Brands Inc.'s snowboard and winter sports unit; Malibu Boats Inc.’s buying of Cobalt Boats LLC; Falconhead Capital's purchase of Kwik Tek Inc., a maker of wakeboards and snowsleds; Monomoy Capital Partners’ acquisition of West Marine Inc. for $338 million; Peak Rock Capital’s purchase of Do Outdoors Inc., the owner of fishing product manufacturer Lew’s Fishing; Cabela’s Inc.’s (NYSE: CAB) agreement to purchase Bass Pro Shops for $5.5 billion; and Bass Pro Group LLC’s deal to acquire Fishing Holdings LLC from Platinum Equity Partners.

TheHouse.com

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Kamaron Leach

Kamaron Leach

Kamaron Leach joined SourceMedia in 2016, serving as Reporter of Mergers & Acquisitions. Kamaron writes the Finance Finesse column about investment banking and lending, and also covers the media and entertainment sector.