BRG Sports Inc. has acquired C-Preme Ltd., a sporting goods company.
C-Preme, headquartered in Torrance, California, designs and develops protective helmets and sporting goods. The company owns the Reskullz and Krash brands, which are designed for youth and teens, as well as the Bult barnd, which is a helmet that includes a camera for filming. C-Preme also has licensing agreements for various trademark characters, including Spider-man, Hulk, Captain America, Teenage Mutant Ninja Turtles, Sponge Bob and Dora the Explorer for character use on products. The products are sold in Wal-Mart, Target, Toys 'R' Us and other specialty retailers. Terms of the deal were not disclosed.
Scotts Valley, California-based BRG Sprots develops and markets sports equipment, protective products and related accessories. The company sells products under the Bell, Riddell, Giro and Blackburn brands.
De Werd Capital Partners LLC acted as financial adviser, while Morgan Lewis & Bockius LLP was C-Preme's legal counsel. Winston & Strawn LLP provided legal advice to BRG Sports.
The news comes during a heightened interest in niche consumer goods companies. Private equity firms have also committed themselves to investing in the consumer goods space. In May, Bregal Partnersannounced a $100M commitment to consumer brands investments, and in April, Berkshire Partners LLC committed $350 million towards future retail and consumer goods investments in partnership with investment firm Front Row Partners LLC.