Blucora Inc. (Nasdaq: BCOR) is buying HowStuffWorks Inc. from Discovery Communications (Nasdaq: DISCA) for about $45 million.
HowStuffWorks provides educational content in the form of articles, slideshows, videos and quizzes, centered on thousands of topic areas, including information on animals, science, diseases and money. The company's digital audience generates about 200 million page views and 38 million unique visitors per month.
Blucora, headquartered in Bellvue, Wash., owns and operates a group of Internet business: TaxAct, InfoSpace and Monoprix.
Discovery will retain client relationships and partner with Blucora and HowStuffWorks to deliver advertising. The seller will also have access HowStuffWorks' video content.