Axel Springer SE agreed to buy market researcher EMarketer Inc. at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.

The German media group is paying $242 million for 93 percent of the shares in EMarketer, taking the company’s cash and debt into account. Two of the founders will remain invested in and continue to lead the company, Axel Springer said in a statement Friday.

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