BWX Limited has completed a deal with private equity firm North Castle Partners to buy skin and body care products maker Mineral Fusion Natural Brands LLC. Gil Pritchard, the former CEO of Avalon Organics, will lead the company as part of the deal.
Mineral Fusion was founded in 2007 as a mineral cosmetics brand. The Denver, Colorado-based target produces a variety of body, skin, nail and hair care materials. The target utilizes minerals and natural ingredients to make its products free of gluten, artificial colors, synthetic fragrances, talc and parabens. Mineral Fusion distributes its products to nearly 3,000 stores, including Whole Foods who is set to be acquired by Amazon (Nasdaq: AMZN).