Audax Private Equity has acquired promotional products distributor Halo Branded Solutions. The PE firms has partnered with management on the deal.

Halo, based in Sterling, Illinois, distributes promotional products (known as “schwag” in the public relations community), such as towels, candy boxes and t-shirts. Some of its clients include Ace Hardware, the National Hockey League’s Columbus Blue Jackets and the Wendy's Co. (Nasdaq: WEN). “We are impressed with Halo’s leadership position in an industry that is positioned for strong growth,” says Audax co-Ceo Geoffrey Rehnert.

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