Audax Private Equity has bought Mobileum, a data analytics firm for mobile network and telecommunications operators, as the target looks to grow through more add-on acquisitions. Terms of the deal were undisclosed.
Mobileum, headquartered in Santa Clara, California, provides roaming software and data analytics to the telecom industry. With the target’s Mobileum Wisdom and Mobileum Action services, telecom operators can leverage data-driven analytics to segment and categorize customers. Mobileum also offers security and counter-fraud services, and even helps roaming service network providers determine customer satisfaction. The target services more than 617 telecom networks and partnered with companies such as: International Business Machines Corp. (NYSE: IBM) , Dialogic Inc., HP Inc. (NYSE: HPQ), Intel Corp. (Nasdaq: INTC), Oracle Corp. (NYSE: ORCL), and Sun Microsystems.
Audax backs lower middle-market companies with up to $35 million in Ebitda. This year alone, the Boston private equity firm: raised a $1.6 billion senior loan fund to target business services and consumer product deals; purchased RelaDyne, a fuel and lubricant distributor from AEA Investors LP; and sold Laborie Medical Technologies, a Canadian maker of medical diagnostic tools, for $640 million. Audax won Mergers & Acquisitions’ 2015 Mid-Market Award for Private Equity Firm of the Year.
As technology continues to advance, data and analytics-driven software companies have become attractive targets to dealmakers. For example, private equity firm SFW Capital Partners made an investment in DaySmart Software, an appointment scheduling and inventory management software for businesses; Blackstone Group LP (NYSE: BX) and New Mountain Capital have invested in JDA Software Group, which develops data software that allows retailers to manage inventory and logistics; HGGC has acquired online marketing research company Instantly; and StellaService is acquiring ICC Decision Services, a designer of in-store customer experience management program.