Ascend Media has sold Allied Healthcare Group to the Anthem Media Group; Ascend also sold its Practice Builders unit to an undisclosed buyer.

In neither sale were financial terms disclosed; calls were not returned by press time.

Berkery Noyes was the firm representing Ascend Media in the transaction.

Allied Healthcare serves 10 healthcare markets through 11 magazines, 10 Web sites and weekly digital newsletters. Market segments of the healthcare industry covered by its Allied publications include: imaging, hearing, orthodontics, clinical lab products, plastic surgery, sleep therapy, respiratory therapy, long term rehabilitation management, physical therapy and biomedical.

Practice Builders is a consultancy providing market information, practice management solutions, case studies and advertising agency services.

Veronis Suhler Stevenson and CCMP Capital Advisors previously owned Ascend but lender Wells Fargo took the company over during its restructuring and is now in the process of selling off assets.

Tom O’Connor managed the transaction on behalf of Ascend Media Holdings for Berkery Noyes.

The most notable print media flop, obviously, is the bankruptcy of Sam Zell’s Tribune Co., just months after he completed a buyout of the media conglomerate. Another is Reader’s Digest Association, another take-private, which filed Chapter 11 recently. 

This is not to say that media does not remain a worthwhile asset for PE buyers; Platinum Equity bought the hobbled San Diego Union-Tribune in March of this year.

Earlier this summer, for terms undisclosed, Mail.com Media Corp. acquired DeadlineHollywoodDaily.com, a Los Angeles-based provider of online entertainment news services and a must-read for professionals in the 30-Mile Zone.