Capmark Financial Group is buying a direct marketing retail business that focuses on seniors, Orchard Brands Corp., for $410 million in cash.

Orchard Brands, headquartered in Beverly, Massachusetts, sells apparel, accessories and home products for men and women through catalogs, mailers, e-commerce and 30 retail stores. The group’s brands include Blair, Huband, Norm Thompson, Solutions, Sahalie, Gold Violin, Appleweed’s, Tog Shop, LinenSource, Draper’s & Damon’s, Old Pueblo Traders, Bedford Fair and WinterSilks. The company’s products are aimed at baby boomers and seniors. (See related graphic.)

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