Answers Corp. has acquired Easy2 Technologies Inc. for an undisclosed amount.
Easy2, headquartered in Cleveland, offers creative services and merchandising technology to brands and retailers. The company’s clients include Mattel (Nasdaq: MAT), Toys ‘R Us, KitchenAid and Lowe’s Companies Inc. (NYSE: LOW).
Answers expects the deal to allow it to deliver advice to online shoppers.
St. Louis, Mo.-based Answers runs answers.com, a website that provides answers and advice to questions. The company has recently purchased Reseller Ratings, a website that allows consumer reviews for retailers, and Web Collage, which developed an application to manufactures.
Boston private equity firm Summit Partners bought Answers in 2007. The firm is also invested in Belkin International Inc., FleetCor Technologies Inc. and Focus Financial Partners.