"Hi Adam, I wanted to follow up on the email I sent last week regarding the fantastic services we offer to companies like yours. I'm confident our product will bring you great success, and I'd like to find a half hour on your calendar next week to discuss how great we are. Does 2 p.m. next Friday work?"

I get emails like this every week, and I am sure many of you do as well. I do not have the time to track each one of them, but I would estimate that nine out of 10 email pitches I receive are generic, poorly worded or just plain needy. These messages make the wrong assumption that simply because the vendor contacted me, I am going to make their request a priority and feel compelled to respond.

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