In a move to help retailers more quickly move to digital, consulting firm Accenture (NYSE: ACN) has acquired Javelin Group, a retail strategy and digital services provider.
“As digital technologies transform consumer behaviors and help retailers deliver new, differentiated experiences, leading brands face the challenge of executing large scale change rapidly,” said Chris Donnelly, retail industry strategy lead at Accenture Strategy, the unit Javelin will operate within. Retailers' difficulty to adapt quickly is underscored by a string of bankruptcy filings, including RadioShack, Wet Seal and Delia's, earlier in 2015. For more, see Retailers Reconsider Real Estate.
Javelin, headquartered in London, provides retailers with digital market assessment, potential evaluation, digital performance improvement, omnichannel retail planning, analytics, supply-chain fulfillment and expansion strategy advice.
For Dublin, Ireland-based Accenture, the deal follows an acquisition of Axia Ltd., which provides growth, go-to-market, operational, performance management and M&A consulting services to life sciences, health care and consumer goods companies. Accenture has also picked up Enkitec, a systems integrator for Oracle (NYSE: ORCL) and I4C, a software analytics business. The buyer has offices globally, including in the U.S.