Healthy living, exercise and weight-loss programs have managed to catch the eye of corporate and financial dealmakers alike. Private equity firm LNK Partners, for example, purchased a stake in Beachbody LLC, owner of the P90X workout program, late in 2012 as a way to keep up with the "good-for-you" movement. Consider Retrofit Inc. to be the latest company to attract investors' attention due to its own brand of fitness and growing consumer base.
The Skokie, Ill.-based company, which caters mainly to business professionals who may struggle to find time to keep in shape, is currently looking to tap private capital sources to boost growth. Retrofit clients utilize the company's data-driven weight loss program, which lasts about a year and includes wireless monitoring of a client's weight, activity and sleep habits. It also offers private lessons with a registered dietitian, physiologist and behavior coach.