TA Associates’ Jason Mironov is lauded as a “superstar” by Brian Conway, chairman and managing partner of the Boston firm. In addition to Mironov’s role in TA’s investments, he works closely with management teams on recruiting, sales strategy, pricing, marketing and human resources efforts. He also has excellent analytical and operational skills, and has developed key relationships with many executives at portfolio companies, helping to extend the firm’s culture, Conway says.
Mironov was an undergrad at the University of Michigan, where he was student body president. He earned an MBA from Harvard Business School. Prior to TA, he was an investment banking analyst at J.P. Morgan in New York and Sub-Saharan Africa. Since joining TA in 2012, Mironov has been promoted three times, each time following a deal he worked on: from vice president to senior vice president, following TA’s 2014 investment in DiscoverOrg; to principal in 2015, following an investment in Procare Software; and to director in 2018, after an investment in Conservice.
Mironov originated and co-sponsored TA’s investment in DiscoverOrg, provider of sales and marketing data and analytics; he originated and led TA’s majority investment in Procare Software, a software and payments solutions provider; and he helped originate and co-sponsor TA’s investment in Conservice, a provider of utility expense management software.
With all three companies, Mironov helped recruit multiple board members and senior executives. He also co-sponsored an investment in Plusgrade, a provider of revenue services to airlines.
“Watching four founder-owned businesses, where I helped originate and execute an investment, fundamentally reshape their markets and create countless opportunities around the world, has been extraordinarily rewarding,” Mironov says.
Mironov was drawn to entrepreneurship since high school, starting and running businesses of his own to help pay for college. After a short stint in investment banking, he realized how private equity offered an opportunity to be a part of companies “in a very organic and emotional way,” he says. He enjoys PE’s unique involvement in creating opportunities and deploying strategic thinking, and in working with self-made business owners. “I developed a passion for partnering with entrepreneurs, and I knew that I wanted to be a part of growing profitable companies that were exploring the next frontier of success.”
Beyond dealmaking, Mironov helps lead the associate training program at TA and contributes to recruiting. He also helps with TA’s marketing and serves on the firm’s technology committee. He has mentored associates, as well as students at Michigan and Harvard interested in entering the PE industry. Mironov credits his TA partners and colleagues for his growth, including Michael Berk, managing director; Todd Crockett, managing director; Kurt Jaggers, senior advisor; Ethan Liebermann, director (and a 2018 Rising Star); and Jason Werlin, managing director. “The mentorship and guidance I have received is far-reaching,” he says. “In addition to training on how to be a good investor, board member and partner, I’ve learned a great deal about life outside of the office.”