In this week’s roundup of middle-market hirings and promotions, highlights include: Kristie Goodman‘s by ICV Partners; A.J. Rohde‘s promotion at Thoma Bravo; and Casey Van de Walle‘s joining Matrix.

Greg DeAtkine has been named CEO at Gryphon Investors-backed Heartland Veterinary Partners. He was most recently president and CEO of Platinum Dermatology Partners.

Kristie Goodman (pictured) has been hired by investment firm ICV Partners as director of investor relations and strategic partnerships. She was previously with Wind Point Partners.

A.J. Rohde has been promoted from partner to senior partner at Thoma Bravo. He joined the firm in 2010.

Chris Shaw has joined Marathon Capital as a senior managing director and head of European investment banking. He was previously with Moelis &Co.

Tom Shaw has been promoted from vice president to principal at private equity firm HKW. He joined the firm in 2016.

Dave Smith has been named senior vice president, new business development at The Estée Lauder Cos. Smith is overseeing the company’s M&A strategy. He was most recently with Corning Inc.

Casey Van de Walle was hired by investment bank Matrix Capital Markets Group as a director where she is focusing on the healthcare sector. She was previously with Edgemont Partners.