DEPT, a technology and marketing business owned by Carlyle Group Inc., has agreed to buy smaller peer Melon.

The Amsterdam-based company will pay about $50 million to $60 million to acquire Melon, people familiar with the matter said, asking not to be identified discussing confidential information.

DEPT employs more than 3,500 people across five continents and counts Google, Philips and eBay Inc. among its clients. The company, which expects to generate revenue of about €500 million ($532 million) this year, has been working with Morgan Stanley and Jefferies Financial Group Inc. on its strategic options, the people said.

A spokesperson for DEPT and Melon confirmed the acquisition. Representatives for Jefferies and Morgan Stanley declined to comment.

U.S.-based Melon has more than 100 staff and has worked with brand names including Under Armour Inc. and Nike Inc. on commercial strategy, with a focus on the Salesforce ecosystem. It has offices in the U.S. and has been growing operations in Argentina to serve clients in Latin America.