BV Investment Partners, a middle-market private equity firm focused on the tech-enabled business services, software and IT services sectors, has invested in PixelMedia LLC, a digital commerce services firm dedicated to helping brands launch, manage, and grow their ecommerce business on Salesforce.

PixelMedia co-founders Erik Dodier, CEO, and Thomas Obrey, CTO, will continue in their current roles and maintain a significant ownership interest in partnership with BV.

Matthew Kinsey, senior managing director at BV, said, “Digital commerce continues to garner a greater share of B2C and B2B spend, correspondingly driving demand from brands for scalable enterprise-grade ecommerce software and related expertise. Pixel stood out for its domain expertise, unique partnership approach with brands, reputation, scale, and strong management team.”