ZoomInfo (Nasdaq: ZI) has acquired data management company Ringlead.

RingLead’s data software helps automates sales, marketing, and revenue operations throughout the entire customer lifecycle. It allows users  acquire and merge data from multiple third-party providers.

“A clean and unified view of the customer is absolutely critical for go-to-market teams—often the difference between winning and losing a sale,” said Henry Schuck, ZoomInfo founder and CEO. “The acquisition of RingLead allows our customers to marry ZoomInfo intelligence with other data sources to create a unified view of their customers and shorten the path from data to engagement.”