Retail technology company Zebra Technologies (Nasdaq: ZBRA) is buying Antuit.ai from a consortium led by Goldman Sachs Asset Management.

Antuit.ai uses artificial intelligence and machine learning to help retailers with merchandising based on the current state of the supply chain, store inventory and consumer demand.

“Through its synergies with our retail store execution portfolio, the acquisition of Antuit.ai will further drive our ability to bring the power of AI to our customers, and meet the demands of today’s consumer,” says Anders Gustafsson, CEO of Zebra.

Jenner & Block LLP is advising Zebra. Goodwin Procter LLP and Mizuho Securities USA LLC are Antuit.ai.