Yum Brands Inc. has acquired Tictuk Technologies, an Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum Brands’ technology portfolio will give the company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through popular social media and conversational platforms.
“Tictuk has a proven track record of driving increased conversion, loyalty and sales by making it even easier for customers to order our brands through their preferred social media or conversational channel,” said Clay Johnson, chief digital and technology officer, Yum Brands. “With Tictuk, we’re able to offer our franchisees around the world an incredibly effective omnichannel ordering system that can be customized to every market’s needs and implemented within just a few days. We’re thrilled to have Tictuk join the growing Yum technology portfolio, allowing us to offer more frictionless ordering experiences for our customers.”
“Omnichannel ordering creates new opportunities for relevant and intimate engagement with customers and gives brands the ability to reach a wider audience. By developing an ecosystem that synergizes ordering technology with performance marketing and analytics, we are empowering brands to better serve customers and increase sales,” said Tomer Ben-Ezra, founder and CEO, Tictuk. “We’re delighted to expand our relationship with Yum Brands and join its family of global category-leading brands.”