Yellow Wood Partners, a private equity firm focused on consumer brands, has formed a new sexual wellness platform, Beacon Wellness Brands, following the acquisition of several brands from Clio, led by its anchor brand PlusOne.
Beacon Wellness Brands is a sexual wellness, beauty, and personal care platform that markets and sells sexual wellness devices under the PlusOne and Deia brands. Beacon’s products are sold in over 20,000 retail locations nationwide and online, including Walmart, Target, CVS Pharmacy, Walgreen, Meijer, and Amazon.
Jennifer Roach Pacini, principal at Yellow Wood, said, ” Sexual wellness is a high growth category supported by self-care trends and increasing consumer adoption, and PlusOne and Deia will help us launch Beacon as a broader sexual wellness platform. We look forward to leveraging the brand’s leadership in retail to further expand distribution, launch new products and identify growth opportunities through acquisitions.”