Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, has acquired Unilever‘s beauty and personal care brand, Suave, in North America.

The Suave brand sells products for women, men and kids in mass retailers and e-commerce platforms. The brand’s products include hair and body products including shampoos, conditioners, treatments and serums, styling products, body wash, antipersperants and deodorants and skin care.

“We look forward to working with our retail and ecommerce partners in an effort to drive the growth of the brand through continued strong product innovation and build on the success of the Suave brand that consumers have loved for over 85 years,” comments Tad Yanagi, partner of Yellow Wood Partners.

Houlihan Lokey acted as financial advisor to Yellow Wood on the transaction. Fried, Frank, Harris, Shriver & Jacobson LLP provided legal counsel to Yellow Wood.