Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, has hired Mark Malo, an executive with a background in the consumer packaged goods industry, as an operating partner to help further drive operational excellence at its portfolio companies.

Dana Schmaltz, partner of Yellow Wood, said, “Our functional based operational management approach to investing and improving our consumer portfolio companies is designed to maximize a brand’s performance. Mark’s extensive experience working in and successful leading all aspects of the sales function for numerous brands throughout his career will bring immediate value to our firm and our portfolio investments.  He aligns extremely well with Yellow Wood’s focus on consumer consumption and how it drives the value of brands.  We are excited to have his capabilities and deep experience on the Yellow Wood team.as we continue to grow our firm.