WPP has purchased Bower House Digital, a marketing technology services agency.
Bower designs, builds and deploys digital experiences for clients like Aesop, Bunnings and Target.
Rose Herceg, president of WPP, Australia and New Zealand, said, “Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.”