WM Partners, a diverse-owned private equity firm focused on investing in middle market companies and driving value creation in the health and wellness sector, has, with HPH II Investments Master Fund LP, and its parallel and feeder funds, through its wholly owned entity, acquired Vega.

Founded in Burnaby, BC, Canada in 2001, Vega is a plant-based nutrition business and a leading brand in plant-based protein powder in both the U.S. and Canada.

“We believe we will be able to leverage our operational know-how to continue to grow Vega, as well as leverage Vega’s distribution strengths with our current portfolio of brands,” said Jose Minski, co-Founder of WM Partners.

HPH II’s portfolio includes Ultima Replenisher, a hydration brand, acquired in 2019; Great Lakes, a collagen brand, acquired in 2020; Jade Leaf, a matcha brand acquired in 2020; and FGO, a superfoods and tea brand, acquired in 2020.

King & Spalding served as legal advisor to WM Partners.