WM Partners, a certified diverse-owned private equity firm focused on investing in middle market companies and driving value creation in the health and wellness sector, has through its HPH II Investments Master Fund LP and its parallel and feeder funds has entered into a definitive agreement to acquire Vega (Sequel Naturals, ULC and Vega US LLC).
Vega is a provider of the plant-based nutrition industry and a brand in plant-based protein powder in both the U.S. and Canada.
HPH II’s existing portfolio of brands in the foods subsector consists of Ultima Replenisher, a hydration brand acquired in 2019; Great Lakes, a collagen brand acquired in 2020; Jade Leaf, a matcha brand acquired in 2020; and FGO, a superfoods brand, acquired in 2020.
“We are excited to work with Vega, the pioneers and leaders of the plant-based nutrition industry and look forward to implementing our operational playbook to create additional value” said Jose Minski, co-founder of WM Partners.
“We are looking forward to partnering with the WM Partners team to build on Vega’s existing strengths,” said Patrick Brown, president of Vega. “Their extensive experience in the health and wellness sector and significant operational capabilities will help accelerate our long-term strategic plans and solidify the Vega brand as a key player in plant-based nutrition,”
King & Spalding served as legal advisor to WM Partners.