WebMD Health Corp, an internet brands company, has acquired MNG Health, a provider of marketing services.
The acquisition expands Medscape’s capabilities in virtual events and pharmaceutical sales services.
“Medscape’s global reach has been driven by our commitment to delivering solutions to the medical community and our customers,” said Vincent Muehter, senior vice president at Medscape. “MNG Health shares our depth of knowledge of target audience information needs and our focus on evolving to meet the dynamic changes and demands of the industry. Together, we can leverage our intelligence and insights to deepen strategic omnichannel engagement, serve our audiences and support our customers.”